베트남 기업용 선물 현황 및 한국산 농식품의 선물 활용방안 | |||||
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작성자 | 관리자 | 등록일 | 2020/06/05 | 조회 | 1150 |
첨부 | |||||
* 관련 내용 1. 요약문 1 2. 베트남 선물 문화 가. 문화적 배경 ·······································································4 나. 주요 선물 시기 ···································································5 3. 베트남 기업용 선물시장 현황 및 상품정보 가. 기업용 선물시장 현황 ················································· ·········9 나. 기업용 선물구매 정보 ················································· ········34 다. 기업용 선물의 경쟁력을 갖추기 위한 조건 ·································37 4. 선물용 한국산 농식품 활용방안 가. 기업용 선물로 받고 싶은 한국산 상품 선호도 ···························· 44 나. 베트남 기업용 선물시장 마케팅 전략 ········································45 5. 부록 54 가. 임직원 / 구매 담당자 인터뷰 ··················································54 나. 포커스 그룹 인터뷰(Focus Group Interview) ·······························60 * 출처링크: https://www.kati.net/board/pubilshedMaterialsView.do?board_seq=89349&menu_dept2=48 * 출처 - [한국농수산식품유통공사] [www.kati.net]의 공공저작물을 이용(공공누리 4유형)하였으며,공공누리 4유형 출처표시 + 상업적 이용금지 + 변경금지" 조건에 따라 이용하였습니다 |
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다음글 | 2019 주요국 라벨링제도 보고서 (中 베트남 수록) | ||||
이전글 | 베트남 가공식품 시장 동향 및 시사점 |